Benefit from the Ascendancy of Microsoft Bing

Posted July 14th, 2009 by Tem Balanco

Microsoft’s latest foray in to search engines is getting a lot of attention.

In fact, Bing has received great reviews and could potentially challenge Google’s dominance.

In this tip, we discuss how you can take advantage of Bing’s popularity and make sure your website is listed on Bing.

Online web statistics companies show that Microsoft’s Bing search engine is slowly increasing it’s market share, possibly challenging the dominant search engine, Google.

In fact, with just about 2 weeks after it launched, it has surpassed Yahoo! for the #2 spot. Bing is also poised to gain market share as Windows 7 comes out this fall.

So, what can you do to take advantage of this? We have some basic tips you can use below to take advantage of the rise of Bing:

1. Realize that Google is not the only game in town

Often times, and it’s understandable until now, the focus is just on Google. Realize that Bing’s popularity will continue to increase and should be on your radar in terms of online search engines to target.

2. Mind your links

Bing will give more weight to internal links. Google values external links more. Make sure all your internal links, links that link to other pages within your website, are working properly. You can also create new and updated internal links to help Bing re-index your site and better rank you for your industry’s key words.

3. Make sure you’re listed on Bing.com

If you have not yet done so, make sure your website is listed on Bing.com. Here is a direct Add URL link: http://www.bing.com/docs/submit.aspx

Microsoft’s Bing is Increasing in Popularity: