Speed Up Your Sales Cycle with FAQs

Posted February 4th, 2009 by Tem Balanco

Every business has a sales cycle. A sales cycle, from a customer’s perspective, is a series of steps that a one goes through when deciding to buy a product or service.

This cycle can vary depending on the industry, but basically consists of these basic steps:

1) Identify a need, 2) Find company to meet this need, 3) Evaluate company, 4) Address concerns/objections, 5) Buy.

Most people spend a lot of time on steps 3 and 4. This is typically done by calling the service provider and asking questions.

A great technique to assist prospective customers is to use a frequently asked questions page on your website. You can address common questions, objections, and concerns directly, giving your customers the information up-front and accessible at their convenience.

Using an FAQ page is a fantastic way to speed up your sales cycle, so when your prospective customer calls or emails you, they are much closer to the buying decision than without a FAQ page.

Adding a FAQ page is easy, quick and allows you to help more customers transact with your business, faster.